Prize-winner and starchitect-in-denial, Rem Koolhaas and his studio OMA have created a method and practice that is uniquely capable of dealing with an ever more complex world. Interested in what this could mean for digital designers I started digging into their design process, in this article I’ll discuss my findings.
When asked once what his goal with his practice was, Koolhaas answered: “to keep thinking about what architecture could be. What I could be.”¹ And it is this ‘could be’ that plays a defining role in Koolhaas’ career.
Rem Koolhaas studied scriptwriting and architecture and is heading OMA/AMO, an office he co-founded in 1975. You might know him from his books Delirious New York or S, M, L, XL and his practice from the CCTV HQ, Casa da Música in Porto or the Central Library in Seattle.
It is not easy to define Koolhaas. Although his buildings can be found all over the world, it’s hard to recognise a typical Koolhaas building by visual appearance alone. To define Koolhaas you have to move to his realm, leave the world of bricks and steel, and enter the world of images, models and processes, a world of ideas. Not what is, but what could be.
His buildings and his books do, however, have something that makes them recognisable as a product from OMA. A product that is very much influenced by the process of creation, a bottom up, labour-intensive, research-lead way of questioning everything. His products are assemblies, where Koolhaas refuses to give any easy answers, and instead reveals a selection of evidence and demands from spectators to form their own interpretations.
Koolhaas’s greatest achievement is therefore not a building or book, but a system that is capable of harvesting, questioning and producing ideas. What Koolhaas has built is a very large version of himself, a system that, through a method of researching and building, is capable of reliably creating beautiful and intelligent ideas on how the world could be. In this article I want to discuss the system that Koolhaas has built to get in that position and how he manages to remain at the forefront.